Brand Indicators for Message Identification (BIMI) allows organizations to display their brand logo in email clients alongside authenticated emails, providing visual brand recognition and increased trust.
BIMI works alongside DMARC to verify domain ownership and display brand logos. It requires DMARC enforcement mode (quarantine/reject) and properly formatted SVG logos hosted on HTTPS.
BIMI requires DMARC policy set to "quarantine" or "reject", an SVG logo hosted on HTTPS, and optionally a Verified Mark Certificate (VMC) for enhanced trust and broader support.
BIMI increases brand visibility, improves email trust and recognition, reduces phishing attacks, and can improve email engagement rates by making emails more visually identifiable.
Generate BIMI records to display your brand logo in emails
A Verified Mark Certificate (VMC) or Common Mark Certificate (CMC) provides additional verification and enables BIMI support in more email clients, including Gmail.
VMC Providers: Entrust, DigiCert, GlobalSign